Challenge .301

Buying makeup online with augmented reality.

Buying makeup online with augmented reality.

🍎
Personal care

Summary

Buying online is already a different experience than going to the physical store, but when it comes to makeup, our clients are completely lost. But we know it's not because of the middle. itself but because they cannot test whether what they want to buy is going well for them.
Some of the problems we want to solve with our product:

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Allow people to compare before they buy
Show a clear idea to the client of how what they want to buy will fit
Increase online sales of makeup products
Get to sell product packs
To be recommended not only for quality of products but also for quality of purchase

What do people say?

These are the comments of some people who are facing these problems and that you can consider as existing pain points.

la persona que tiene esa opinión

I personally do not buy a lipstick without trying how the tone looks on my skin.

la persona que tiene esa opinión

The truth is I don't have much idea how to do my makeup and with so many products I get dizzy I would like to have pre-made combinations.

la persona que tiene esa opinión

I love to experiment when it comes to makeup but without a doubt, those experiments take me time to see the products I need and the truth is that I spend a lot of time in the store every time I go shopping.

la persona que tiene esa opinión

Every time I go out it's with my friends and we always put on makeup together, that's why we buy different makeup and share them, so why spend the same?

la persona que tiene esa opinión

Every time I go to the store I drive the people who serve me crazy with my indecision.

la persona que tiene esa opinión

I just started doing makeup and I want to create my own set but I don't know where to start.

Some tips...

These tips can help you solve the challenge.

💋
If you know someone who buys online frequently, interview them and find out what their best and worst experiences have been.
💄
Investigate augmented reality and how it could be used in this case.
📱
Review apps that already solve some of these problems and analyze if they do it efficiently and if they fail, you can improve people's experience.

Example Process

This process is based on the Design Thinking methodology and you can take it as a reference to present your case study.

See Figma templates
Diagram thats show the Design Thinking process
1.
Empathize and discover
2.
Define your product
3.
Sketch till you drop
4.
Prototype your most complete solution
5.
Test and rectify
6.
Learn to stop yourself and present solutions

Examples shared on UXstuff

Case studies that were shared for UX designers in the UXstuff Community.

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Some examples

These are some examples of case studies where similar problems are solved. They are just a reference ehh!

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