Example Process
This process is based on the Design Thinking methodology and you can take it as a reference to present your case study.
Why waste customers' time queuing and doing paperwork at branches if they can solve it with online services?
We represent a bank that definitely does not want to be left behind and wants to adapt to the times, it is not enough to say that we provide online services, we want to provide the best experience to our customers. We want a solution that is so easy to use that our older customers do not need help to understand it and so modern that we are among the first financial options of the new generations.
Among the services we offer are:
These are the comments of some people who are facing these problems and that you can consider as existing pain points.
I hate going to the bank, just thinking about it makes me cranky, it's horrible to wait so long and need so much paperwork for simple paperwork.
I like to know what I spend every penny on and I feel calm about being able to access my movements.
I don't feel confident doing online procedures, I don't know how safe they are and if my data is protected.
It has happened to me from calling the bank and having to wait more than 30 minutes listening to the infernal music on hold, I wish they would improve the customer service.
Have you ever read the bank's rates, that's ancient Egyptian writing, sometimes I think they do it on purpose to confuse.
Sometimes I want to save since I get paid and I haven't created a separate savings account just because I didn't go to the bank.
These tips can help you solve the challenge.
This process is based on the Design Thinking methodology and you can take it as a reference to present your case study.
How great that you solved some challenge! Just leave me the link to include it on the site as an example.
